The TransAmerica Trail, for Ford

Ford, 2025

The TransAmerica Trail

5,900 off-road miles, put on Google Street View.

From Oregon to North Carolina.

32 days. 13 states. 5,900+ miles.

Taking Street View Off-Grid.

GPS, LiDAR and real-time depth captured thousands of geotagged panoramic images–several terabytes of raw data across unstable and unmapped terrain.

Easter eggs, IYKYK.

Sasquatch in three states, strangers welcoming you at state lines, and GeoGuessr star Rainbolt on a rock in Moab.

For the first time, the whole coast-to-coast trail is on Street View.

Pull this CD in the roomWatch the case film

Google’s Street View camera rode the Bronco’s roof for 5,900 miles.
Google’s Street View camera rode the Bronco’s roof for 5,900 miles.
River crossings in the San Juan Mountains, Colorado.
River crossings in the San Juan Mountains, Colorado.
The convoy: Bronco, Ranger and Expedition.
The convoy: Bronco, Ranger and Expedition.
Oregon to the Atlantic, across 13 states.
Oregon to the Atlantic, across 13 states.
The view from the Bronco’s roof, on the Emigrant Trail in Utah.
The view from the Bronco’s roof, on the Emigrant Trail in Utah.
Sasquatch, spotted on the trail’s Street View.
Sasquatch, spotted on the trail’s Street View.
Rainbolt meets the Street View Bronco.
Rainbolt meets the Street View Bronco.
Rainbolt on the rocks, as the convoy passes.
Rainbolt on the rocks, as the convoy passes.

Strategy: Joe Bae

Agency: Wieden+Kennedy New York